In our newest campaign, we are proudly telling Aqua Pura’s provenance and product story through humorously relatable “Northern” claims, traits and quirks.

“Since COVID-19 water brands have invested less year on year in advertising, but not Aqua Pura. We noticed that everyone in the market is talking about the same thing. Yes, we want to promote hydration and that water has no barriers. But doesn’t it all look a bit, plain? (Pun intended.) Where is the excitement, where is the fun? Introducing our new 2024 So Northern campaign.”

A national survey of 2000 people by mineral water brand, Aqua Pura found that 54 per cent of people thought the north of England had the friendliest people, while only 12 per cent of people in the south were thought of as friendly.

Terri Cooper of Aqua Pura remarks on the findings: “It’s not surprising that Northerners have been voted as the friendliest, we enjoy a good natter on the bus and always thank the bus driver.”

So what makes our story so special: 

• One of the UKs leading accredited Natural Mineral Water brands
• Water from 312 meters beneath the ancient Eden Valley
• Our bottles are made from 100% recycled plastic
• Our attached, flip-top flat caps stay with the bottle to recycling

Read more about Our Water